Enterprise spirit:Unity and progress of realistic and innovative

Enterprise style: first in the world

Operational objectives: do the world Nicecool

Business purpose: to solve customers fear for their responsibility for the purpose of consumer satisfaction

Operating principles: scale, diversification, conglomeration

Management principles: management is no small matter, effective management of

Employment mechanism: the career attractive culture shaping mechanisms to motivate people to return people to treatment

Employment standards: earth person conscientiously work

Idea of the market: the market is merciless, marketing the proper way

Development philosophy: based on the market, the pursuit of innovation

Service philosophy: the customer is always right